Build your European pipeline engine before hiring your Europe sales team.
Overland GTM helps Singapore-led and Asia-based B2B software and tech companies validate, build, and operate their European revenue motion — combining market prioritisation, European sales narrative, CRM, outbound, calling, trade show execution, reporting, and weekly pipeline discipline.
Founder-led by Antonio Manuel Davenia — 15+ years across sales, marketing, business development, GTM strategy, and European market expansion.
Europe expansion fails when GTM is treated like a side project.
Strong products still struggle in Europe when market prioritisation, positioning, outbound, CRM, follow-up, and sales ownership are not built as one operating system.
No clear market prioritisation
Starting everywhere means succeeding nowhere. Without structured scoring, market selection becomes guesswork.
Messaging needs different proof points
Messaging that works in Asia often needs different proof points, context, and risk framing for European buyers.
Outbound starts before ICP is clear
Cold emails and LinkedIn messages without ICP clarity or local context get ignored.
CRM and follow-up are not ready
No pipeline stages, no workflows, no visibility into what happens after a conversation.
Founder-led sales becomes inconsistent
Managing European sales from Asia becomes inconsistent when founders must balance travel, time zones, follow-up, and core business priorities.
Calls happen but learnings are not documented
Sales conversations occur but insights, objections, and patterns are lost without GTM documentation.
Pipeline activity is not managed weekly
Without weekly reviews, opportunities stall, follow-ups slip, and pipeline health deteriorates.
Trade shows create conversations but not pipeline
Events generate leads that never convert because pre-show and post-show systems are missing.
Not a consultant. Not a lead-gen agency. Not a recruiter.
Overland GTM is an operating partner that builds and runs your European revenue motion.
Strategy consultant
Slides without execution
- No implementation
- No accountability
- No pipeline ownership
Lead-gen agency
Meetings without GTM ownership
- No strategy input
- No qualification
- No follow-through
Recruiter
Hiring before the motion is validated
- High fixed cost
- Long ramp time
- No GTM foundation
Founder-led effort
Inconsistent while running the core business
- Time-poor execution
- Fragmented focus
- Unsustainable travel
Overland GTM
Strategy, systems, outbound execution, SDR motion, CRM discipline, training, documentation, and reporting
- GTM operating ownership within agreed scope
- Execution included
- Flexible engagement
- European expertise
- Weekly discipline
What We Build
What Overland GTM builds
A complete Europe GTM operating system, not just advice.
Market prioritisation
ICP definition
European sales narrative
Target-account data
Contact enrichment
CRM setup or optimisation
Email outbound
LinkedIn outbound
Cold calling
Qualified lead handling
Sales enablement & GTM playbooks
Pipeline reporting
Trade show GTM
LinkedIn content/activity
Founder videos & ad angles
Client-owned GTM infrastructure
Monthly GTM packages include the core pipeline engine. Trade show execution and expanded content/video production are scoped through their dedicated package or add-on.
The GTM engine is built around your company, not ours.
Overland GTM does not just run campaigns from the outside. We help set up and operate the European pipeline motion through your CRM, approved email infrastructure, client LinkedIn profiles, sales process, and internal team — so the relationships, data, and repeatable system belong to you.
Your CRM and pipeline
We structure or optimise your CRM stages, lead statuses, follow-up tasks, reporting, and handoff process so European opportunities are tracked inside your system.
Your email infrastructure
We help set up outbound workflows around client-approved domains, inboxes, sequences, and deliverability basics, so campaigns run through your company's commercial infrastructure.
Your LinkedIn profiles
We help configure and guide LinkedIn activity around your approved founder, sales, BD, or company representative profiles — not around external personal profiles.
Your team and future hires
We document the motion and train the relevant team members so your founder, sales team, BD team, or future Europe hire can understand, use, and improve the system.
Overland GTM supports strategy, content, meeting preparation, selected prospect meetings, and campaign optimisation, but the primary outbound motion is built around your brand, approved team profiles, CRM, and internal sales ownership.
What the first 90 days look like
Set up the engine, launch the first controlled outbound motion, and turn early market signals into a repeatable European GTM system.
First pilot outbound can launch as soon as access, target data, and messaging approval are ready. Exact timing depends on client responsiveness, data quality, CRM access, and approval speed.
Set up the engine and prepare first launch
- Connect CRM or align with the CRM owner
- Confirm approved sender identities and LinkedIn profiles
- Review sales materials and proof points
- Define first ICP and target-account logic
- Prepare first account/contact dataset
- Define European sales narrative
- Set qualification criteria
- Prepare first email, LinkedIn, and calling sequences
- Set up CRM stages, lead statuses, and reporting
- Approve messaging for first launch
Launch first controlled outbound motion
- Launch first email, LinkedIn, and calling motion
- Process replies and call outcomes
- Qualify interest
- Coordinate qualified meeting booking
- Update CRM and follow-up tasks
- Track objections and market signals
- Review performance weekly
- Adjust messaging based on early signals
- Identify segments or messages worth continuing
Improve, expand, and document the motion
- Refine ICP and message-market fit
- Improve target-account quality
- Test additional segments or message angles
- Strengthen sales handoff
- Review meeting and opportunity quality
- Document the repeatable playbook
- Prepare assets for internal team or future Europe hire
- Decide whether to scale, hire, adjust, or pause
Designed as a 90-day GTM build. After the first operating cycle, the work can continue monthly for execution, optimisation, and scale.
What your team owns after working with Overland GTM
The goal is not only to create pipeline. The goal is to leave your team with a repeatable European GTM system.
European ICP logic
Who to target, why, and how to prioritise
Market prioritisation logic
Which markets, segments, or buyer groups to focus on first
Target-account list structure
Repeatable account selection criteria
Enriched contact data
Contacts processed, enriched, and added to CRM
CRM pipeline structure
Stages, statuses, tasks, and handoff process
Outbound messaging and sequences
Email templates, follow-up logic, and message angles
LinkedIn scripts and activity rhythm
Connection, follow-up, and engagement scripts
Call scripts and talk tracks
Cold-calling and follow-up scripts
Qualification criteria
How to score, qualify, and prioritise interest
Objection and market signal library
Common objections, buying signals, and campaign learnings
GTM documentation and playbooks
Repeatable process documentation and future hire onboarding assets
Weekly pipeline review rhythm
How to review, improve, and scale the motion
Deliverables are created within the agreed scope and depend on package, access, tools, and data availability.
Lead generation is included. But Overland GTM is not a lead-gen agency.
Most lead-generation agencies focus on booking meetings. Overland GTM builds the GTM engine behind the meetings: ICP, account data, CRM, outbound infrastructure, messaging, SDR/calling motion, qualification, meeting booking, handoff, reporting, and weekly optimisation.
Typical lead-gen agency
- Books meetings
- Often campaign-focused
- May send raw replies
- Measures meeting volume
- Usually stops at appointment setting
Overland GTM
- Builds the GTM engine and supports meeting generation
- Combines strategy, systems, and execution
- Qualifies, documents, books, and hands off leads
- Measures signal quality, pipeline quality, and GTM learnings
- Improves sales narrative, CRM, follow-up, and repeatability
The Overland outbound workflow
Market signal dashboard
We track not only activity volume, but the quality of market signals coming from replies, calls, meetings, objections, and follow-up.
Opportunity quality scoring
Not every meeting has the same value. We score opportunities so the client understands pipeline quality, not just activity volume.
A Opportunity
Strong ICP fit, relevant buyer, clear pain, near-term potential.
B Opportunity
Good fit and interest, but needs nurturing.
C Opportunity
Weak timing, unclear pain, or low priority.
Going to a European trade show? Do not arrive with only a booth and a pitch deck.
European events can create real pipeline, but only when targeting, meeting booking, CRM capture, qualification, and follow-up are built before the event. Overland GTM helps you turn trade show conversations into structured sales opportunities.
Before the show
- Target accounts
- Pre-show outreach
- Meeting-booking workflow
During the show
- Conversation qualification
- CRM capture
- Daily debriefs
After the show
- Follow-up sequences
- Opportunity scoring
- Pipeline tracker
Separate Sprint
- Trade Show GTM Sprint
- $5,000/event
- Preparation, attendance, and follow-up system
Main Package
Europe GTM Engine
Build, operate, and optimise your European outbound GTM engine before hiring a full Europe team.
Europe GTM Engine
Best for
Companies validating their first European pipeline engine with strategy, outbound execution, CRM discipline, lead handling, LinkedIn activity, and weekly pipeline rhythm.
Key inclusions
Europe GTM Diagnostic
Clarifies current readiness, gaps, assumptions, and the first practical GTM priorities.
Market prioritisation
Identifies which European markets, segments, or buyer groups should be tested first.
ICP definition and segmentation
Defines the target accounts, buyer personas, use cases, and qualification logic.
European sales narrative
Adapts positioning, proof points, risk framing, and value messages for European buyers.
CRM setup or optimisation
Structures stages, statuses, tasks, handoff rules, and reporting views inside the client CRM.
Client-owned outbound infrastructure setup
Configures the outbound motion around the client's approved CRM, senders, profiles, and process.
Target-account list building
Builds structured account lists based on ICP, market priority, segment, and fit signals.
Lead/contact enrichment
Enriches contacts with the available professional, company, email, and phone data needed for outreach.
Email and LinkedIn outbound structure
Creates the sequence logic, LinkedIn activity rhythm, message angles, and follow-up process.
Cold-calling motion
Adds a calling layer with talk tracks, outcome logging, objection notes, and follow-up tasks.
Qualified lead handling & meeting booking
Processes replies, qualifies interest, coordinates next steps, and books qualified prospect conversations.
GTM documentation and playbooks
Turns the process into repeatable documentation your team or future Europe hire can use.
Weekly pipeline reviews
Reviews activity, replies, meetings, CRM status, market signals, and next execution priorities.
Campaign reporting
Tracks activity, signals, meetings, objections, and learning so the motion can improve.
LinkedIn content/activity support
Supports founder or team LinkedIn activity with post drafts, narrative angles, and market-relevant ideas.
Included operating capacity
Included sender, profile, sending-capacity, enriched-contact, meeting-support, and ICP/message-track limits are the default managed scope. Additional approved email senders, LinkedIn profiles, sending capacity, enriched contacts, meeting support, and test tracks can be added through the relevant expansion pack or agreed custom scope. If they require extra setup, messaging, routing, reply handling, reporting, or team coordination, the management scope may be adjusted.
Designed as a 90-day GTM build. Continue month-to-month for ongoing execution and optimisation.
Expanded Capacity
Europe GTM Engine Plus
More volume, faster campaign testing, more SDR/calling capacity, stronger LinkedIn and content activity, and 2 Antonio-recorded videos per month.
Europe GTM Engine Plus
Best for
Companies that need more pipeline testing capacity, more supported meetings, more LinkedIn market activity, video/ad angles, and stronger reporting.
Everything in Engine, plus
Higher outbound capacity
More volume across accounts, contacts, senders, LinkedIn profiles, calling, and follow-up.
More lead/contact enrichment
More companies and contacts researched, enriched, verified, structured, and added to the CRM.
More campaign testing
More ICP / message tracks tested at the same time across segments, roles, markets, or use cases.
Expanded client-owned outbound infrastructure setup
More approved profiles, senders, routing, CRM logging, and team coordination can be supported.
More CRM workflow capacity
More automations, statuses, views, task workflows, and reporting logic can be configured.
Enhanced lead handling & meeting booking
More reply handling, qualification, next-step coordination, and meeting-booking support.
Higher Antonio-supported meeting capacity
More qualified prospect conversations can be supported with context, positioning, and debrief notes.
Expanded LinkedIn content/activity
More LinkedIn post drafts, narrative angles, and activity support for market visibility.
2 Antonio-recorded short videos/month
Founder-led short videos to support outbound, ads, retargeting, trade shows, and sales conversations.
Video/ad angles connected to outbound, trade shows, and objections
Turns market objections, buyer questions, and event themes into useful video and ad angles.
Monthly meeting-quality analysis
Reviews meeting fit, objections, opportunity quality, and what the market is teaching.
Enhanced market signal dashboard
Tracks replies, objections, segments, messages, and sales signals in a clearer operating view.
Monthly strategic deep-dive
Adds a deeper monthly review of direction, positioning, capacity, and next GTM decisions.
Priority async support
Provides faster async support for execution questions, decisions, campaign updates, and priorities.
Future Europe hire onboarding assets
Documents the motion so a future internal Europe hire can understand and inherit the system.
Expanded operating capacity
Included sender, profile, sending-capacity, enriched-contact, meeting-support, and ICP/message-track limits are the default managed scope. Additional approved email senders, LinkedIn profiles, sending capacity, enriched contacts, meeting support, and test tracks can be added through the relevant expansion pack or agreed custom scope. If they require extra setup, messaging, routing, reply handling, reporting, or team coordination, the management scope may be adjusted.
LinkedIn content/activity is used to support outbound, founder credibility, trade show follow-up, retargeting angles, and sales conversations. It is not daily social media management.
Trade shows are handled separately.
Trade show planning, preparation, attendance, and follow-up are not included in the monthly GTM Engine packages. They are delivered through the Trade Show GTM Sprint.
Per-Event Execution
Trade Show GTM Sprint
Full trade show preparation, on-site execution, and post-show follow-up for European events.
Sprint includes
- Up to 8 weeks pre-show preparation
- Up to 4 strategy/workshop sessions
- Up to 300 target accounts
- Up to 1,000 contacts processed
- On-site attendance up to 4 event days
- Post-show follow-up system
- ROI tracker
Founder-led
Founder-led by Antonio Manuel Davenia
European GTM operator for Singapore-led and Asia-based B2B tech companies expanding west.
Antonio leads Overland GTM with 15+ years across sales, marketing, business development, GTM strategy, and European market expansion. Born in Milan, raised mainly in Barcelona, and now based in Spain, he brings a European commercial perspective to Singapore-led and Asia-based B2B software and technology companies expanding west.
Founder-led content
Founder-led content that supports outbound, trade shows, and sales conversations.
Europe Market Content Pack adds a dedicated monthly content system: 4 short Antonio-recorded videos, 8 LinkedIn post drafts, ad/retargeting hooks, outbound follow-up angles, trade show talking points, and objection-handling content.
4 short videos
8 LinkedIn posts
Ad/retargeting hooks
Trade show assets
Available through Europe Market Content Pack — $2,500/month. Engine Plus includes 2 Antonio-recorded short videos/month.
Representative GTM scenarios
Realistic Europe expansion scenarios Overland GTM is built to solve.
These examples show the types of situations Overland GTM helps Singapore-led and Asia-based B2B tech companies handle when expanding into Europe. Client names, logos, and sensitive commercial details are not shown.
Asia B2B SaaS company testing Europe before hiring
A Singapore-led B2B SaaS company had traction in Asia and wanted to test Europe before hiring a local sales leader.
European trade show turned into structured pipeline
An Asia-based technology company planned to attend a European trade show and wanted more than booth conversations.
CRM and outbound engine built from scratch
A B2B tech company wanted to enter Europe but had no repeatable outbound system or pipeline visibility.
These are representative scenarios, not public client case studies. Real client details are kept private unless explicitly approved.
The Method
The Overland GTM Method
A structured approach to building your European revenue motion.
Diagnose the current GTM position
Prioritise European market opportunities
Define the highest-probability ICP
Rebuild the sales narrative for European buyers
Build the account and contact universe
Set up CRM, workflows, and documentation
Launch email, LinkedIn, and calling motions
Review pipeline and campaign signals weekly
Improve the motion based on real market feedback
Decide whether to scale, hire, partner, or pause
Simple pricing. Detailed delivery scope. No vague retainers.
Choose the right level of Europe GTM execution: build the engine, increase execution capacity, prepare a trade show, or add content and SDR volume.
What both monthly packages include
Both monthly packages include the core European GTM operating system. Engine Plus expands capacity, content, meeting support, and reporting depth.
Exact capacity differs by package.
Europe GTM Engine
Build, operate, and optimise your European outbound GTM engine before hiring a full Europe team.
Best for
Companies validating their first European pipeline engine with strategy, outbound execution, CRM discipline, lead handling, LinkedIn activity, and weekly pipeline rhythm.
Capacity highlights
See the detailed Europe GTM Engine section above for the full operating and output capacity.
Europe GTM Engine Plus
More volume, faster campaign testing, more SDR/calling capacity, stronger content activity, and 2 Antonio-recorded videos per month.
Best for
Companies that need more pipeline testing capacity, more supported meetings, more LinkedIn market activity, video/ad angles, and stronger reporting.
Capacity highlights
See the detailed Europe GTM Engine Plus section above for the full operating and output capacity.
Included sender, profile, sending-capacity, enriched-contact, meeting-support, and ICP/message-track limits are the default managed scope. Additional approved email senders, LinkedIn profiles, sending capacity, enriched contacts, meeting support, and test tracks can be added through the relevant expansion pack or agreed custom scope. If they require extra setup, messaging, routing, reply handling, reporting, or team coordination, the management scope may be adjusted.
Trade Show GTM Sprint
Prepare, attend, and follow up one European trade show with a proper pipeline system.
Best for
Companies attending a European event and wanting pipeline, not just conversations.
Travel, accommodation, event passes, booth costs, production, printing, paid media, and third-party event expenses are not included.
Prepare a Trade ShowEvent output capacity
Which package should you choose?
Choose Engine if…
- You are validating European pipeline before hiring locally.
- You need strategy plus execution.
- You want CRM, outbound, calling, lead handling, and weekly pipeline rhythm built properly.
Choose Engine Plus if…
- You need more volume and faster campaign testing.
- You want more Antonio-supported meetings.
- You need stronger LinkedIn content activity, videos, and market signal reporting.
Choose Trade Show GTM Sprint if…
- You are attending a European trade show.
- You need pre-show targeting, meeting booking, on-site support, CRM capture, and post-show follow-up.
- You want event conversations turned into structured pipeline.
Not sure which scope fits?
Book a Europe GTM Strategy CallNeed more capacity?
Engine and Engine Plus include the default managed capacity shown above. If one layer needs to increase, you can expand only that layer.
LinkedIn Expansion Pack
+$750/month per approved profileAdds one client LinkedIn profile activated.
Email Sending Expansion Pack
+$750/monthAdds 10 connected email senders and 500 total managed sends/day.
Enrichment Expansion Pack
+$1,250/monthAdds 1,000 enriched contacts/month.
Additional capacity is managed within the agreed campaign scope. If added capacity requires more setup, messaging, routing, reply handling, reporting, or team coordination, the management scope may be adjusted.
Optional add-ons
Europe Market Content Pack
$2,500/monthTurn founder expertise and European market insight into content that supports outbound, trade shows, retargeting, and sales conversations.
Monthly includes
Best when
You need more founder-led visibility, LinkedIn narrative, video content, retargeting hooks, and sales-support content.
Not included: daily social media management, publishing/scheduling, advanced studio production, paid media spend, unlimited revisions, or guaranteed post, ad, or video performance.
Extra SDR Capacity
$2,500/monthAdd more calling capacity when you want to test more accounts, increase follow-up speed, or support an additional outbound motion.
Monthly includes
Best when
You want to increase calling volume, test another segment, or support more active outbound follow-up.
Not included: guaranteed connects, guaranteed meetings, unlimited calling, local-language calling unless agreed, or 24/7 call coverage.
Extra Prospect Meeting Support
$1,500/monthAdd more Antonio support for qualified prospect conversations when generated opportunities need stronger discovery, positioning, or next-step control.
Monthly includes
Best when
You want Antonio involved in more qualified prospect conversations, especially where positioning and discovery quality matter.
Not included: unlimited sales coverage, procurement negotiation, legal discussions, technical implementation calls, or ongoing account management.
Overland GTM executes the agreed monthly capacity, qualifies interest, documents market signals, and improves the motion. It does not guarantee a fixed number of meetings or revenue.
Weekly operating rhythm
Pipeline does not improve from activity alone. It improves when activity, signals, CRM, and decisions are reviewed consistently.
Engine weekly rhythm
- Pipeline review
- Campaign performance review
- Reply and objection analysis
- Meeting quality review
- CRM and reporting updates
- Next-week execution priorities
Plus adds
- Monthly strategic deep-dive
- Deeper meeting-quality analysis
- Enhanced market signal review
- More Antonio-supported meetings
- Stronger LinkedIn/video narrative iteration
Meeting cadence and delivery rhythm depend on package scope and client availability.
Built for responsible outbound
European expansion requires pipeline discipline, but also respect for brand, buyer trust, deliverability, and approval processes.
What we do
- Client-approved messaging before launch
- Opt-out handling and list hygiene
- CRM logging of all activity
- Email deliverability basics
- Respectful LinkedIn activity within platform limits
- Compliance/legal review where needed
- Client approval before campaign launch
What we don't do
- Spam-style mass outreach
- Unsafe LinkedIn automation
- Guaranteed connection acceptance or reply rates
Overland GTM provides GTM, sales, outbound, CRM, and pipeline execution support. It does not provide legal, tax, regulatory, or compliance advice. The client remains responsible for final legal and compliance approval.
Who this is not for
Overland GTM works best with teams that want a disciplined European pipeline system, not shortcuts or spam.
This is not for companies that:
Examples of what we build
Concrete assets that make the European GTM motion easier to run, review, train, and hand over.
ICP and market prioritisation brief
Target-account list structure
CRM pipeline and lead-status map
Outbound email sequence
LinkedIn narrative angles
Cold-calling script
Market signal dashboard
Trade show follow-up tracker
Opportunity quality scoring sheet
Future Europe hire onboarding playbook
Shown as sample structures only. Client-specific assets are built within the agreed scope.
Europe Expansion Readiness Score
Answer a few practical questions and get a recommended next step based on your company's readiness to enter Europe.
Sample readiness report
18/24Personalized recommendations included
FAQ
Common questions
Everything you need to know about working with Overland GTM.
Planning Europe expansion from Singapore?
Build the engine before you commit to the team.
30-minute strategy call | Singapore-friendly scheduling | Practical next steps shared
No guaranteed meetings or revenue. Results depend on ICP clarity, messaging quality, and market timing.
Book a Europe GTM Strategy Call
Let's discuss your European expansion plans and explore how Overland GTM can help you build a repeatable revenue motion.
Ready to expand into Europe?
Book a 30-minute strategy call to discuss your European expansion goals and see if Overland GTM is the right fit.
30-minute strategy call — practical next steps shared