Turn new-market expansion into a repeatable revenue motion.
Overland GTM helps international B2B technology companies validate demand, build pipeline, and operate the GTM execution needed to enter priority markets with discipline.
From market prioritisation and sales narrative to CRM, outbound, LinkedIn, calling, trade shows, reporting, and weekly pipeline review — operated as one connected system.
Founder-led by Antonio Manuel Davenia — GTM operator helping international B2B technology companies enter priority new markets.
Founder-led
Founder-led by Antonio Manuel Davenia
Antonio Manuel Davenia is a GTM operator with 15+ years across sales, marketing, business development, GTM strategy, and international market expansion.
Antonio leads Overland GTM with hands-on experience across sales, marketing, business development, GTM strategy, outbound execution, trade shows, CRM discipline, and cross-border commercial growth. Born in Milan, raised mainly in Barcelona, and based in Spain, he brings an international commercial perspective to B2B technology companies entering priority new markets.
Flagship scope: European market entry and pipeline validation. Other priority market-entry motions can be supported when the ICP, market, language, travel, and execution scope are clearly agreed.
New-market expansion stalls when GTM is treated like a side project.
Strong products still struggle in new markets when market prioritisation, positioning, outbound, CRM, follow-up, and sales ownership are not built as one operating system.
No clear market priority
Teams test too many countries, segments, and buyer types before knowing where the strongest early signal is.
Messaging lacks local proof
Messaging that works in the home market often needs different proof, risk framing, local context, and buyer language in a new market.
Outbound and CRM are disconnected
Email, LinkedIn, calling, CRM updates, handoff, and follow-up happen inconsistently or without one weekly operating rhythm.
Events and conversations do not become pipeline
Trade show conversations, replies, objections, and sales learnings are not always captured into a repeatable GTM process.
What your team owns after working with Overland GTM
The goal is not only to create activity. The goal is to leave your team with a repeatable GTM system for the agreed priority market.
Market priority & ICP logic
Which markets, segments, and buyers to prioritise first, and why
Sales narrative for the target market
Positioning and messaging rebuilt for buyers in the target market
Target-account structure
Repeatable account selection criteria and list logic
Enriched contact data
Contacts processed, enriched, and added to your CRM
CRM pipeline structure
Stages, statuses, tasks, reporting, and handoff process
Email, LinkedIn & calling motions
Templates, scripts, sequences, and activity rhythm
Qualification & meeting handoff
How to score, qualify, and hand off opportunities
Market signal dashboard
Replies, objections, call outcomes, and buying signals tracked
Weekly review rhythm
How to review, improve, and scale the motion each week
GTM documentation & future hire playbooks
Repeatable docs and onboarding assets for your future market owner, SDR, or sales hire
Deliverables are created within the agreed scope and depend on package, access, tools, and data availability.
Lead generation is included. But Overland GTM is not a lead-gen agency.
Lead-generation agencies usually optimise for activity or booked meetings. Overland GTM builds the operating system behind the meetings: ICP, account data, CRM, outbound, qualification, handoff, reporting, and weekly optimisation.
Typical lead-gen agency
- Books meetings
- Focuses on activity volume
- Often stops at appointment setting
Overland GTM
- Builds the GTM engine and supports meeting generation
- Tracks market signals and opportunity quality
- Documents the repeatable motion for your team
The Method
The Overland GTM Method
A structured operating rhythm for validating demand, building pipeline, and deciding where to invest next in a priority new market.
Diagnose
Clarify readiness, ICP, market priority, GTM gaps, and the assumptions that need to be tested first.
Build
Set up the CRM structure, target-account logic, messaging, outbound infrastructure, reporting rhythm, and handoff process.
Launch
Run controlled email, LinkedIn, calling, lead handling, and meeting-booking motions across the agreed ICP and market scope.
Improve and decide
Review replies, objections, meeting quality, pipeline signals, and decide whether to scale, hire, adjust, or pause.
Simple pricing. Detailed delivery scope. No vague retainers.
Choose the right level of managed GTM execution: build the engine, increase execution capacity, prepare a trade show, or add content and SDR volume.
What both monthly packages include
Both monthly packages include the core GTM operating system for the agreed priority market. Engine Plus expands capacity, content, meeting support, and reporting depth.
Exact capacity differs by package.
Europe GTM Engine
Build, operate, and optimise a repeatable GTM engine for European market entry, pipeline validation, and early revenue execution.
Best for
Companies validating Europe as a serious priority market and needing strategy, outbound execution, CRM discipline, lead handling, LinkedIn activity, calling, reporting, and weekly pipeline rhythm.
The same operating model can be adapted for other agreed priority markets after scope review.
Capacity highlights
Europe GTM Engine Plus
More volume, faster campaign testing, more SDR/calling capacity, stronger LinkedIn and content activity, and 2 Antonio-recorded videos per month.
Best for
Companies that need more pipeline testing capacity, more supported prospect meetings, more market-facing content, video/ad angles, and stronger reporting for Europe or another agreed priority market.
Capacity highlights
Europe is the flagship packaged scope. If your priority market is outside Europe, the same GTM operating model can be adapted after scope review.
Included sender, profile, sending-capacity, enriched-contact, meeting-support, and ICP/message-track limits are the default managed scope. Additional approved email senders, LinkedIn profiles, sending capacity, enriched contacts, meeting support, and test tracks can be added through the relevant expansion pack or agreed custom scope. If they require extra setup, messaging, routing, reply handling, reporting, or team coordination, the management scope may be adjusted.
Monthly billing. No long-term commitment.
Overland GTM is billed monthly. Each month can be continued, adjusted, or paused based on scope, priorities, and results.
For new clients, the first month can be split into two payments: 50% on signing and 50% on day 15. From month two onward, fees are billed monthly in advance unless agreed otherwise.
Trade Show GTM Sprint
Prepare, attend, and follow up on a priority trade show with a pipeline system, not just booth conversations.
Best for
Companies attending a priority industry event and wanting account targeting, meeting preparation, CRM capture, on-site support, post-show follow-up, and pipeline review.
Travel, accommodation, event passes, booth costs, production, printing, paid media, and third-party event expenses are not included.
Prepare a Trade ShowView Trade Show Sprint scopeWhat's included
Quick fit guide
The GTM Engine page shows the full scope and included capacity for each package. This section is only a quick guide to help you choose the right starting point.
Choose Engine if…
- You want to validate a serious priority-market GTM motion (Europe is the flagship scope).
- You need strategy plus execution, not just advice.
- You want CRM, enrichment, outbound, calling, LinkedIn, lead handling, reporting, and weekly review working together.
Choose Engine Plus if…
- You need more capacity and faster market testing.
- You want more Antonio-supported prospect meetings and stronger reporting.
- You want expanded LinkedIn activity, included videos, and more content angles connected to outbound.
Choose Trade Show GTM Sprint if…
- You are attending a priority trade show.
- You need pre-show targeting, meeting preparation, CRM capture, and post-show follow-up.
- You want event conversations turned into structured pipeline.
Not sure which scope fits?
Book a GTM Strategy CallOptional add-ons & expansion packs
Add more managed GTM capacity or specialised support without changing your main package.
Expansion packs increase one delivery layer inside the agreed GTM engine. Specialist add-ons add founder-led content, live follow-up capacity, or senior support for qualified prospect conversations.
Capacity expansion packs
Increase one delivery layer without changing the core monthly package.
LinkedIn Expansion Pack
+$750/month per approved profileAdd another approved founder, sales, BD, or company representative profile to the LinkedIn outbound and market-activity motion.
Adds 1 client LinkedIn profile activated.
No unsafe LinkedIn automation, unlimited daily LinkedIn activity, or guaranteed acceptance/reply rates.
Email Sending Expansion Pack
+$750/monthAdd more managed sending capacity across approved sender identities while keeping routing, monitoring, reply handling, and reporting connected to the GTM engine.
Adds 10 connected email senders and 500 total managed sends/day.
Does not include extra enriched contacts, extra ICP/message tracks, unlimited sending, or unsafe sending practices.
Enrichment Expansion Pack
+$1,250/monthAdd more researched, enriched, verified, and structured contacts for the agreed ICP, market, or campaign scope.
Adds 1,000 enriched contacts/month.
Phone numbers are not guaranteed for every contact. Data availability depends on source coverage, market, role, and the agreed enrichment process.
Specialist add-ons
Add content, SDR/calling support, or deeper prospect-meeting support where needed.
Market Content Pack
$2,500/monthTurn founder expertise, buyer objections, and market signals into content that supports outbound, retargeting, trade shows, and prospect follow-up.
This is not generic social content. It is founder-led GTM content connected to the sales motion.
Extra SDR Capacity
$2,500/monthAdd a second calling layer when more accounts need live follow-up, objection capture, CRM logging, and weekly call-performance review.
This is additional managed calling capacity connected to the same ICP, CRM, messaging, and reporting rhythm.
Extra Prospect Meeting Support
$1,500/monthAdd more Antonio support when qualified opportunities need stronger discovery, positioning, objection handling, and next-step control.
This is senior deal support for prospect conversations, not generic meeting attendance.
These add-ons work best when connected to an active GTM engine, so content, calling, and meeting support stay tied to ICP, CRM, messaging, reporting, and pipeline decisions.
Not sure what to add?
Book a GTM Strategy Call and we'll review whether you need more capacity, more content, more calling, or more meeting support.
Book a GTM Strategy CallOverland GTM executes the agreed monthly capacity, qualifies interest, documents market signals, and improves the motion. It does not guarantee a fixed number of meetings or revenue.
What the first 90 days can look like
Set up the engine, launch the first controlled outbound motion, and turn early market signals into a repeatable European GTM system.
This is an example operating roadmap, not a required contract length.
First pilot outbound can launch as soon as access, target data, and messaging approval are ready. Exact timing depends on client responsiveness, data quality, CRM access, and approval speed.
Set up the engine
- Confirm ICP, market priority, and sales narrative
- Align CRM, sender identities, and LinkedIn profiles
- Prepare first account/contact dataset
- Approve first outbound motion
Launch first controlled motion
- Run email, LinkedIn, and calling motion
- Process replies and call outcomes
- Qualify and book relevant conversations
- Review early objections and market signals
Improve, expand, and document
- Refine ICP and messaging
- Improve account quality and handoff
- Review meeting and opportunity quality
- Document the repeatable playbook and decide next step
This is an example delivery roadmap for the first 90 days, billed monthly with no long-term commitment. Each month can be continued, adjusted, or paused for execution, optimisation, and scale.
Built for responsible outbound
New-market expansion requires pipeline discipline, but also respect for brand, buyer trust, deliverability, and approval processes.
What we do
- Client-approved messaging before launch
- Opt-out handling and list hygiene
- CRM logging of all activity
- Email deliverability basics
- Respectful LinkedIn activity within platform limits
- Compliance/legal review where needed
- Client approval before campaign launch
What we don't do
- Spam-style mass outreach
- Unsafe LinkedIn automation
- Guaranteed connection acceptance or reply rates
Overland GTM provides GTM, sales, outbound, CRM, and pipeline execution support. It does not provide legal, tax, regulatory, or compliance advice. The client remains responsible for final legal and compliance approval.
Market Readiness Score
Answer a few practical questions and get a recommended next step based on your company's readiness to enter a priority new market.
Sample readiness report
18/24Personalized recommendations included
FAQ
Common questions
Everything you need to know about working with Overland GTM.
Planning a new-market expansion?
Build the GTM engine before you commit heavier resources.
Book a GTM Strategy Call to review your market priorities, GTM gaps, pipeline assumptions, and the right next step for demand validation.
30-minute strategy call | Practical next steps shared | No guaranteed meetings or revenue
No guaranteed meetings or revenue. Results depend on ICP clarity, messaging quality, and market timing.