Multi-channel planning

Outbound Capacity Planner

Translate a target-account universe into channel capacity, pressure points and practical sequencing choices.

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Capacity view

1,500

Contacts required for the entered account plan

Daily email capacity: 400
Monthly email capacity: 8,000
Monthly LinkedIn invitation capacity: 260
Call attempts per target account: 1.2
Planned email sends per entered contact: 5.3

Capacity observations

Your planned monthly email capacity is larger than the entered contact universe. Treat capacity as a ceiling, not a sending target.
LinkedIn invitation capacity covers only part of the target-account universe in one month. Prioritisation or longer sequencing may be appropriate.
The plan provides 1.2 call attempts per target account before any prioritisation.

Show GTM Engine capacity referenceCapacity is not a sending target. Relevance, deliverability, consent, platform conditions, replies and sales follow-up determine what should actually run.

Capacity is a boundary, not a target

Accounts and contacts are different planning units. Account research defines where effort should go; contact research identifies the relevant people inside those organisations. Neither number is the same as a send count.

A useful plan combines email, LinkedIn and calling capacity with research quality, reply handling and sales follow-up. When positive replies, objections or meetings change the evidence, the account plan should adapt rather than continue mechanically.

Outbound Capacity Planner

Map channels to the market

Capacity is a boundary, not a target