Internal SDR economics

SDR Cost Calculator

Model the complete cost of building an internal sales-development team, not salary alone.

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Internal team assumptions

Build the complete cost

People
Payroll taxes, benefits and employer costs.
One-time costs per SDR
Monthly operating costs

What belongs in an SDR cost model?

Salary and variable compensation are only the visible layer. A useful first-year model also includes employer burden, recruitment, onboarding, management time, data, email infrastructure, telephony and incremental CRM access.

The model does not decide whether internal or outsourced delivery is better. Internal teams can create durable capability and control. External models can reduce setup work or connect functions that would otherwise need several hires. The right comparison starts with scope and ownership.